Emptied objects. A non-instinctive choice but a process guided by the intention of sacralizing the banal, the ephemeral, the disposable. Visual indifference as an attempt to nullify the material support, making room for a new life of forms. Objects that haven't been mapped yet, emptied to be filled with new meanings, witnesses to the change in their own status. The goal is to create a new analysis of the mechanisms at play in the aesthetic experience, forcing the observer to pause and examine the role of the object, once taken for granted. Non-objects whose visual part is reduced to its "ground zero," to an indifferent perception, necessary to immediately bypass the object and reach a different, conceptual, and therefore invisible dimension. Its transition from one reality to another depends not on the form or its physical presence but on an indissoluble sum of new significances. Let's stop considering form, matter, tool, and hand in isolation and place ourselves at the meeting point, where the object, as such, should merely serve as a background, defining a fusion in the rational reality of the form, in its living and spatial existence.
ISIA U 2023
Graphic designer
Laura Bortolotti
Giulia Folignoli
Photographer
Chiara Rebolino
Supervisor
Mario Cresci
Font
ABC Social, Dinamo Typefaces
Print
ISIA Urbino
Emptied objects. A non-instinctive choice but a process guided by the intention of sacralizing the banal, the ephemeral, the disposable. Visual indifference as an attempt to nullify the material support, making room for a new life of forms. Objects that haven't been mapped yet, emptied to be filled with new meanings, witnesses to the change in their own status. The goal is to create a new analysis of the mechanisms at play in the aesthetic experience, forcing the observer to pause and examine the role of the object, once taken for granted. Non-objects whose visual part is reduced to its "ground zero," to an indifferent perception, necessary to immediately bypass the object and reach a different, conceptual, and therefore invisible dimension. Its transition from one reality to another depends not on the form or its physical presence but on an indissoluble sum of new significances. Let's stop considering form, matter, tool, and hand in isolation and place ourselves at the meeting point, where the object, as such, should merely serve as a background, defining a fusion in the rational reality of the form, in its living and spatial existence.
ISIA U 2023
Graphic designer
Laura Bortolotti
Giulia Folignoli
Photographer
Chiara Rebolino
Supervisor
Mario Cresci
Font
ABC Social, Dinamo Typefaces
Print
ISIA Urbino
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